![]() ![]() The report also found that 24% of tech-driven consumers are habitual crypto users - meaning they use it at least 10 or 20 times a month - and 26% of these consumers are willing to switch to merchants that accept crypto at checkout. These consumers - who are 15% of the overall consumer market - are usually the first to buy the latest connected device, the most willing to buy crypto and often the ones to make decisions about technology that are often a preview of what will define mainstream consumer behavior in the next few years, according to “Shopping with Cryptocurrency: Tech-Driven Consumers Drive Market Acceptance,” a PYMNTS and BitPay collaboration. ![]() PYMNTS research has found that if cryptocurrency becomes regularly available at merchants’ checkouts, it may be a trickle-down effect of the demand for that payment from “tech-driven consumers.” “As a leading payments ecosystem accelerator, we are excited to partner with up-and-coming brands like Binance to bring cryptocurrency payments to retail for consumers around the world,” Ingenico Executive Vice President of Innovation and Global Solutions Michel Léger said in the release. Ingenico and Binance are also developing a crypto-to-fiat payment solution that is to be piloted in the second quarter, and Ingenico also plans to include Binance on its payments platform as a service called PPaaS, according to the release. The first solution - in which merchants are paid in crypto - is being piloted at two companies in France and will then be deployed in European countries where Binance is regulated, the companies said in a Wednesday (Feb. ![]() Ingenico and Binance have partnered to enable cryptocurrency payments in stores in France. ![]()
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